I started doing Internet marketing in 1994, shortly after the Mosaic browser came out. We started an interactive group at MVBMS Euro RSCG, the smartest ad agency I’ve ever known. That group created and placed some of the Web’s first ads and built some of the first corporate web sites. That was fun. It also changed everything for me, bringing out a lot of my left brain.
Prior to that, I’d spent 7 years in advertising as a media planner, account guy and brand manager on an assortment of blue chip consumer brands, including Mercedes-Benz, Tiffany & Co., Bacardi, Tequila Sauza, Saab and Volvo. These were great learning experiences, not the least of which was finding out (long after the fact) that two old bosses were indicted for fraud and sent to prison. I’m sure that was not fun (for them).
I left MVBMS to join a start up and was the Director of Marketing for About.com from when it was known as The Mining Company, through its IPO, its re-branding to About.com, and it becoming the fifth most-visited property on the Web. I guess you’d call that Web 1.0. That was a helluva lot of fun.
Later, amidst Web 2.0, I joined another start up to run its marketing. Ripple6 was a social media marketing platform that launched in 2006, grew, was acquired in 2008 by Gannett, and integrated with Pointroll in 2010. That’s when I left.
Since then, I’ve been working as an advisor to startup and emerging media/tech companies in and around New York, including EggZack (an automated local marketing platform) and Synergee (another very early stage platform).
If you want to fill in the professional blanks, go to LinkedIn.
I’m not a big talker, but I really enjoy public speaking. It’s a chance to tell stories. I’ve done that (as well as moderated discussions) at a bunch of social media and ad-marketing conferences, including iMedia Connection, OMMA, Digiday, and the Advertising Research Foundation.
I am the youngest of 8 kids, which either means I’ve been spoiled or toughened up. Take your pick. When I was 15, I threw a no-hitter. Someday, I hope to hit a hole in one. I went to Seton Hall Prep and The Ohio State University, where I was an ATO. That was more fun than anyone should be allowed.
If you’d like to know more… and you’re not a psychopath… send me an email.